Most beginner bloggers might think that being a publisher of Google AdSense (and various other ad networks) is the only way to make money from the internet. Even though there are many other alternatives that are no less tempting if they are seriously pursued. The form of blog monetization is not fixated on just advertising, whether it's banner ads, pop-ups, or others.
You can also start an online business by selling products or services, getting sales commissions by becoming an affiliate , or opening a content placement service where we publish an article containing backlinks from advertisers. Of the many forms of monetization, I will discuss one type that is (unfortunately) still less popular than AdSense, namely CPA marketing.
Definition of CPA
I'm not going to break down the meaning of the CPA in a sentence so that you understand what the original concept was like. I will invite you to first understand what affiliate marketing is. You know, there is a connection? Obviously there is.
Affiliate marketing is one type of marketing where we will get a commission every time a sale occurs. In short, we become middlemen who sell other people's products. When someone buys, the seller will give a commission.
CPA or Cost Per Action (some call it Cost Per Acquisition ) is a derivative of the affiliate. The system is the same, namely getting paid if there is a sale. What distinguishes is the goods sold. If the affiliate usually sells physical or digital products, then CPA uses an action or action where we "seduce" someone to do something advertised on the offer page (landing page).
Types of CPA Actions
It has been explained above that CPA invites visitors to take certain actions. So what are the forms of this action? Here are some examples of the CPA action :
- Register an email address
- Subscribe or subscribe to a service
- Enter your mobile number
- Fill out the form with complete personal data
- Fill out the survey
- Download files
- Fill in credit card information
- Installing applications on a smartphone (also known as CPI - Cost Per Install )
To make you understand even more, I demonstrated using a fictional incident.
Suppose you have a landing page that contains information about movie streaming services. There pinned a free 3-minute cut of the film. When someone wants to see the film in full, you offer a link that leads to a form. There, visitors must write their email address.
When the action or action is taken, you are successful in "seducing" the visitor to take the required action. That's when you get a commission for actions that other people have done.
Advantages of CPA
- Huge Commissions
Every time someone gets someone to take action, you will get a commission that varies from $ 0.01 to $ 50 and more. The more difficult the action is, the more expensive the commission will be.
- Not Thinking of Blog Ranking
It only takes an attractive landing page to attract visitors. No need to worry about DA (Domain Authority), PA (Page Authority), Alexa ranking, or SERP positions because later the landing page will be promoted using paid advertising or manual promotion depending on the budget you have.
- Not Afraid of Click Bombing
One of the AdSense publisher's nightmares is when a prank person clicks excessively on ads on a blog which results in an AdSense account being warned and even banned. CPA does not display any banner ads so it is safe from less-than-work people who click bombs.
- No Need to Wait for the PIN to Come The
biggest problem when I started becoming an AdSense publisher was when the PIN was sent, but after 3 months I didn't come home (personal experience). If this PIN does not exist, then you cannot get paid even though the total balance has exceeded the specified minimum limit. In CPA, you just need to focus on selling products and get PO (Payout) quickly.
- No Minimum Payout
AdSense requires publishers to have a minimum balance of $ 100 if you want to make a PO (Payout). But not the case with the CPA. There are several networks that do not impose a minimum payout so they can be immediately withdrawn to the account.
Lack of CPA
Wait, things are not looking pretty and easy as described above. You also have to know what difficulties when playing CPA.
Most of the offers given in the CPA usually have a relatively short time limit. Therefore, a CPA marketer is required to generate leads (sales) as quickly as possible so that optimization using SEO will be difficult. As we know, when implementing SEO techniques, the results will not appear immediately but a few months later.
So CPA players work around this by advertising the landing page. The methods vary, some use Google Ads, Facebook Ads, Instagram Ads, or others. Capital is required to advertise. However, this fee will be covered when many visitors take action. If there is no capital, you can do manual and free methods, namely by promoting on social media. But this method is very tiring.
In addition there are several types of actions that require the lead to be from a specific country. If there is a lead from a non-specified country, it will not be counted and will be forfeited. You need to target your ad only to the destination country, which usually costs more than advertising in Indonesia. If you do the manual method with promotions on social media, you have to be smart in filtering accounts that only come from the destination country.
Preparation Before Starting CPA Marketing
You have to prepare a number of things so that you don't encounter many obstacles when starting a CPA business. Some of these things are as follows.
1. Landing Page
Landing page is a single page containing the offer (supply) of action CPA offer. Now, there are many tools that automatically create landing pages instantly so that publishers who don't have CSS or HTML skills can still create attractive landing pages.
As explained above, playing the CPA requires initial capital to advertise a landing page. This is not absolute considering there are still free ways to promote, namely manually offering it through social media. However, this method is quite tiring and time consuming. Using paid advertising is the best and most effective method. Will return on investment when you already have a lot of leads.
Copywriting is a writing technique that is able to persuade readers to take certain actions according to what we want. This technique is commonly used in the marketing world. A simple example is like this: "Do you want your blog to look cool? Why bother choosing a Blogger theme. Already, just use Igniplex."
Of course that's a lousy example! Copywriting is an art. A strategy is needed in order to be able to make the reader "hypnotized" subtly without being overtly pushy.
Must understand how to advertise effectively so that every dollar that comes out is not wasted. In addition, when there is an offer that requires leads from certain countries, you must know how to target ads so that they only appear in the destination country. If you don't understand, currently many online classes offer courses on advertising on Facebook Ads, Instagram Ads, Google Ads, and the like. Or you can also rent advertising services directly from someone. I didn't mention who, please find out for yourself which one you think is best.
Saat ini network CPA didominasi oleh offer yang dikhususkan ke pasar luar negeri. Ini disebabkan oleh daya beli masyarakat lokal yang masih tergolong minim sehingga agak sulit untuk membujuk mereka melakukan sesuatu. Sebut saja memasukkan data kartu kredit. Masih sedikit sekali orang Indonesia yang menggunakan kartu kredit ketika berbelanja online, sehingga offer ini tidak cocok untuk pasar lokal.
Namun jangan khawatir, bahasa Inggris dasar saja cukup kok. Ini berguna saat sesi wawancara pendaftaran CPA, membuat landing page dan menulis copywriting.
Cara Bermain CPA
Sekarang saatnya mulai mencoba berbisnis CPA affiliate untuk meraih pundi-pundi dollar dari internet sebagai alternatif AdSense. Apa saja sih tahapannya? Berikut penjelasannya.
1. Mendaftar ke CPA Network
CPA Network is the name for those who provide the CPA program. There are hundreds or even thousands of networks spread throughout the world. Most of them are good, and some of them are unprofessional. Some are classified as large companies, some are still small in scale.
You can search for networks via Google. Be careful and careful in choosing because the types are very diverse. For starters, let's try one of the networks called dr.cash .
At a glance About dr.cash
dr.cash is one of the largest CPA Networks in the world in the field of health & beauty aka health and beauty (Nutra). Sales of its products use the Cash On Delivery (COD) system. You can register in the affiliate program, choose a product, and start marketing it.
Wait, how come COD is like selling products, isn't it? You said CPA?
So this ... when a visitor decides to buy a product, they DO NOT pay immediately, but instead leave a personal contact info. Later there will be someone from the advertiser who confirms the order via telephone. Once confirmed, the order will be delivered. The buyer will pay directly to the person who delivered the order.
What kind of flow do you see? Visitors are still required to take action as understood by CPA, namely depositing personal data.
The COD method has higher sales conversions because visitors don't need to provide credit card information (which is common when shopping online abroad) so it feels safer. Your opportunity to sell many products is also wider. Currently there are approximately 2,402 Nutra offers in the dr.cash affiliate program with commissions that vary according to the program chosen.
2. Tips to be accepted by the CPA Network
Don't be surprised if the CPA registration process is different like AdSense. There will be a short interview and you will be asked a number of things, usually related to blogs or product marketing methods. It's like a job interview. Even some networks to call everything! But this is not all, so choose a network that has light requirements first, for example dr.cash earlier.
To be more convincing and acceptable, try the following tips:
- Provide original personal data when registering. Don't try to provide fake data.
- If you sign up for an overseas network, don't be afraid of the limitations in English. Their purpose of contacting during the interview is usually to make sure you are real and serious about wanting to join. Understandably, not a few fun people and even bots who signed up.
- They are able to differentiate between beginner and experienced publishers. So let's be honest if you're still a beginner. Make it clear that you have a strong desire to learn to be able to generate lots of sales. Never pretend to be a lot of experience because it will backfire. Unless you have real experience.
- Again, don't be afraid to speak. Being shy will only make you look bad. Be confident when speaking basic English.
- Have a personal website or blog that can be used as an additional portfolio.
Does that sound creepy? For beginners, maybe. But everything will pay off when you are accepted. The commission obtained from the CPA is quite large, you know.
Later there is someone called the Affiliate Manager (AM) who is in charge of guiding you. He's a real person, right, not a bot whose chat answers are always the same. AM can be used as a discussion partner in carrying out the CPA offer or asked for opinions when there are difficulties. So get on well with AM.
How To Generate Traffic For CPA
Secara garis besar, ada dua jenis sumber traffic yang bisa digunakan sebagai sarana promosi, yaitu free traffic dan paid traffic. Keduanya sudah dibahas secara singkat di paragraf atas. Kita ulas lagi sedikit agar kamu makin yakin untuk mulai berbisnis di CPA.
1. Free Traffic
Sesuai namanya, free berarti gratis. Tidak perlu mengeluarkan biaya sepeserpun untuk melakukan promosi. Konsekuensinya, kamu harus berusaha lebih keras dan mengeluarkan waktu lebih banyak. Metode ini cocok dilakukan untuk pemula yang baru memulai CPA. Beberapa contoh free traffic antara lain:
- Search Engine Optimization (SEO)
SEO is no stranger to bloggers and publishers. By doing onpage and offpage optimization, our site will be perched on the first page of search engines without incurring any costs. However, as I discussed above, there are some CPA offers that have a short deadline. Before your site goes up on the SERP, the CPA offer might be finished.
- Social Media
Facebook, Twitter, Pinterest, and the like can be used to attract visitors. You can promote directly to the person or by entering certain groups and promotions within the group.
- Email Marketing
- Video Marketing (Youtube)
2. Paid Traffic
Paid traffic is also known as advertising. This is a very effective method for CPA affiliate players. Traffic will come faster than having to manually promote. The advertising costs that come out are insignificant when compared to the commissions that will be later earned. If you have more capital, it doesn't hurt to try paid traffic. There are many types, the most popular are Facebook Ads, Instagram Ads, and Google Ads. You can also hire the services of an influencer to promote.
Wow too long writing. The point is that in this world it is not only AdSense that has been proven to generate coffers of money through the internet. There are many other methods, one of which is CPA. Be smart to choose a CPA Network that suits your abilities and maximize your knowledge of advertising to be able to bring a lot of traffic. Hopefully this CPA marketing business guide can be a little enlightening. If something is wrong, please correct it in the comments column.